CONNOISSEUR LANEWAY SWEETS TO TAKE OVER MELBOURNE’S TARTS ANON WITH IMMERSIVE LANEWAY EXPERIENCE

Australia’s favourite premium ice-cream brand, Connoisseur Gourmet Ice Cream is set to extend its decadent Connoisseur Laneway Sweets chocolate coated sticks range, with the release of the new Connoisseur Laneway Sweets tubs.

An ode to secret laneways and artisanal delights, Connoisseur’s new premium range of ice cream tubs launches with two indulgent flavours, Crunchy Peanut Butter and Baked Choc Chip Cookie. Taking inspiration from the hidden delicacies found within your favourite laneways, the Connoisseur Laneway Sweets range delivers an entirely unique offering and experience that is decadent, in every scoop.

To celebrate the mouth-watering release, Connoisseur Laneway Sweets is taking over Melbourne’s beloved Tarts Anon to create the ultimate decadent foodie experience. Popping up for one weekend only, Melbourne’s die-hard foodies can visit Tarts Anon’s Collingwood location to be the first to try the new Connoisseur Laneway Sweets tubs range.

Over the first weekend in April, Connoisseur fans can score free limited-edition ice cream creations, featuring a bespoke Tarts Anon base, topped with the indulgent new Connoisseur Laneway Sweets flavours and finished with a Tarts Anon crumb. Aer an on-the-go treat? The delectable range of Connoisseur Laneway Sweets chocolate coated sticks will be available to try too. Enjoy a new level of
indulgence, ready to surprise and delight the senses.

Melbournians are encouraged to mark their calendars for April 1st and 2nd, as Connoisseur Laneway Sweets is set to create a true secret laneway experience, with live music and thousands of FREE Connoisseur Gourmet Ice Cream delights to give away.

WHERE: 44 Sackville Street, Collingwood, VIC, 3066
WHEN: Saturday April 1, 11am-5pm
Sunday April 2, 11am-5pm
WHAT: Every consumer that visits can enjoy the Connoisseur Laneway Sweets range for FREE. Get in quick! There’s a limited amount on offer.

Connoisseur Laneway Sweets tubs and sticks ranges are available at supermarkets and convenience stores nationally. The Laneway Sweets 1L tubs are priced at RRP $12 in Grocery and RRP $14.50 in Convenience.

Rocky Road sticks are available in a multipack of 4 (RRP $9.50) alongside Salted Pretzel, which is available in loose pack (RRP $5) and a multipack of 4 (RRP $9.50) at all leading supermarkets. Triple Choc Cookie sticks are available in a multipack of 4 (RRP $9.50) as a Woolworths exclusive.