CeraVe, the number one dermatologist-recommended skincare brand in the US, is launching its first-ever haircare range in Australia. The collection, developed with dermatologists, focuses on scalp health with the star products being the Hydrating Anti-Dandruff Shampoo and Conditioner, which eliminate up to 100% of visible flakes while leaving hair 12 times more hydrated.
Unlike harsh anti-dandruff treatments, CeraVe’s approach targets ceramide deficiency—the root cause of dandruff—using 1% Pyrithione Zinc alongside niacinamide and hyaluronic acid. The pH-balanced formulas are free from sulfates, parabens, and fragrance, making them suitable for all hair types, curl patterns, and sensitive scalps. “It is important to wash with gentle products that support the scalp’s moisture barrier,” says dermatologist Dr Ryan De Cruz.
Supporting the launch are Australian athletes Thanasi Kokkinakis and Mackenzie Arnold, who both deal with scalp concerns from intense training and sweat. “The CeraVe Anti-Dandruff Shampoo and Conditioner has become my go-to, it keeps my scalp under control without drying out my hair,” says Kokkinakis.
The range, which also includes a 2-in-1 Anti-Dandruff option and a Gentle Hydrating duo for non-dandruff concerns is available exclusively at Chemist Warehouse. Visit www.cerave.com.au for more information.
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