Major Australian fashion retailer Witchery and the Ovarian Cancer Research Foundation (OCRF) are proud to announce the launch of their eleventh annual White Shirt Campaign, with an amazing all-star line-up of Australian women supporting the incredible philanthropic fashion cause.

The Witchery White Shirt Campaign hinges on the power and importance of vital research needed to ensure that women everywhere, are free from the threat of ovarian cancer. The research endeavours to develop an early detection test for ovarian cancer that is as readily available and as accessible as a pap smear (for cervical cancer) or mammogram (for breast cancer).

One Australian woman dies every eight hours from ovarian cancer. With no early detection test available, ovarian cancer
has a significantly lower survival rate than breast and cervical cancer. Early stages of ovarian cancer have no obvious symptoms, resulting in most women being diagnosed in the advanced stages of the disease. Over 70% of women diagnosed, are already in the late stages with the cancer cells already spreading to other parts of the body. Of these women, 75-80% will not survive more than five years.

For every white shirt sold, Witchery will donate 100% of gross proceeds to the OCRF. To date, the Witchery White Shirt campaign has raised over $12.1 million but there is still work to be done.

Bringing their support to Australia’s incredible philanthropic fashion cause and representing the 2019 White Shirt campaign is an incredible line-up of inspiring Australian women including politician The Hon Julie Bishop MP, actress Jessica McNamee, media personality Anna Heinrich, TODAY Show host Brooke Boney, entrepreneurial wellness duo Steph Claire Smith and Laura Henshaw, OCRF ambassador and patient Leane Flynn and OCRF research fellow Dr Maree Bilandzic.

The collection of eight white shirts will be available to shop online via and in-store throughout Australia and New Zealand.

The OCRF White Shirt Day and World Ovarian Cancer Day is Wednesday 8 May, marking the conclusion of this important and key Australian campaign.


About The Author

Katherine Ng

Katherine is not your typical Beauty Editor. Finance consultant by day and beauty and fashion addict at all other times, Katherine spends her hard-earned money helping the Australian and international economy with her never ending pursuit of everything pretty. A keen traveller, Katherine still holds dear her Melbourne roots with an overflowing wardrobe filled with black clothes, shoes and handbags. Katherine also has a deep love of food and wine, and you can find those adventures on instagram at @thegreedykat Email: [email protected] Twitter: @kath_couturing Instagram: @kath_ng

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