Japanese global apparel retailer UNIQLO has announced that it will launch a virtual game of “HOT or COLD”, giving away 2,000 of their revolutionary HEATTECH shirts a day for five days (Wednesday 15th – Sunday 19th July) to help keep Australians warm during the peak of winter. UNIQLO is set to warm things up this winter, inviting Australians to participate in a well-known game of “HOT or COLD”, celebrating the brand’s famous HEATTECH technology. The virtual activity will bring the innovation behind HEATTECH to life with a fun and engaging experience, where visitors have a chance to win one of UNIQLO’s iconic HEATTECH shirts to keep them warm during the colder months. HEATTECH is the embodiment of UNIQLO’s LifeWear philosophy, continuing to spark innovation through warmer, lighter and more comfortable wear, and changing everyday life for the better.
Hosted on a microsite (www.uniqlo-heattech.com.au) the “HOT or COLD” gameplay will consist of participants moving their cursor to find invisible HEATTECH shirts which move in the unseen background. With their cursor acting as a heat seeker, it will change colour to advise when they are closer or further from the HEATTECH shirt. Move further away from the hidden shirt and the cursor turns “colder”, move closer and the cursor gets “warmer”. As players discover the hidden product, an educational animation of the HEATTECH shirt will come to life, revealing the world-leading fabric technologies.
Participants will need to clear three levels of warmth – Warm, Extra Warm and Ultra Warm –where the hidden HEATTECH shirt will be harder to find as players progress through the levels. Once all three levels are completed, participants will be emailed a code to redeem their free men’s or women’s HEATTECH shirt (up to the value of $19.90) in any UNIQLO store. Those who miss out on the daily giveaway will be given the chance to win 1 of 5 $200 UNIQLO vouchers.
HEATTECH is an innovation that has changed the way we dress. As the name suggests, the material is the essence of cutting-edge technology that is warm, lightweight, and has a smooth feel on the skin. Comprising of four distinct yarns, the product uses moisture released from the body to generate heat. This innovative fabric also dries quickly by absorbing and releasing any moisture on the skin. HEATTECH delivers warmth in a single thin and comfortable layer, reducing bulk.
This single thin layer combines an array of advanced technologies, including heat absorption, heat retention, soft texture, odour control, stretchable comfort, anti-static, moisture wicking and quick drying making it more comfortable than ever before. HEATTECH technology is ever evolving and today, there are three types of innerwear, suited to different settings and environments, each with a different level of warmth:
– HEATTECH – for regular winter weather
– HEATTECH Extra Warm – for colder days and is 1.5 times the warmth of HEATTECH
– HEATTECH Ultra Warm – for the extreme cold and is 2.25 times the warmth of HEATTECH
UNIQLO’S “HOT or COLD” game will run from 15 July 2020 at 10am (AEST) to 19 July 2020 at 23:59pm (AEST) at www.uniqlo-heattech.com.au