Proudly Australian-owned and B Corp certified company, TOM Organic, has expanded its range of industry-leading organic cotton pads and tampons to include two highly anticipated new reusable products – period underwear and a period cup. Marking the brand’s next step in sustainability, the addition of reusables provides customers with even more choice when it comes to beautiful, dependable products that leave a lighter footprint on the planet and can be mixed and matched to suit individual needs.
Proudly made in Australia from medical grade silicone, the TOM Organic Period Cup contains a specially-designed rib system and intuitive indents to help make folding, insertion and removal a breeze. Priced at RRP $40 and available in two sizes, The Period Cup can be worn for up to 8 hours, day or night, and used for up to 5 years. As a first to market, The Period Cup is sold with a dual purpose steriliser and carry case made from 100% recyclable green plastic. Unlike other cups in Australia, the unique case allows for sterilisation in the microwave in just 60 seconds, killing 99.9% of bacteria and
taking the anxiety out of the cleaning process.
The Period Brief is a stylish, mid-rise brief that looks and feels like regular underwear and is made from breathable organic cotton. Ranging from sizes 8-16 and priced at only RRP $15, the brief contains four layers of protection including an internal absorption layer, moisture wicking technology and a waterproof backing sheet to avoid leaks and hold up to two regular tampons worth of fluid. The experts behind the design of the underwear paid particular attention to the fit of the brief, ensuring that it is not only functional but figure flattering and comfortable. The underwear also doesn’t require any special care and can simply be rinsed under cold water and added to the next load in the washing machine.
“We’re passionate about driving a business that moves us closer towards better health and environmental outcomes and our new reusables range is the epitome of our overall business philosophy,” said TOM Organic Founder, Aimee Marks. “We are always mindful of everything we create, and I am thrilled the market is demanding a product that is so beneficial to both our health and the planet. Our reusable range also continues to open up conversations about our period, which ultimately helps to normalise period and menstrual health,” continued Marks.
TOM Organic reusables are now available. The Period Brief is available online at thetomco.com or at your local Coles Supermarket. The Period Cup is available from thetomco.com, at your local Coles Supermarket and Chemist Warehouse, both in-store and online.