This year marks the 30th anniversary of Nike’s Air Max silhouette and Nike have announced their shoe of the future – the Air Max 2090!
Leveraging the same DNA that made the Air Max 90 so iconic and future-forward 30 years ago, the Air Max 2090 is designed to illustrate what the future holds.
The Air Max 2090 keeps the AM 90 Mudguard, Cassette and the shoes heel logo, but introduces colourways that are, in part, inspired by the future of transportation (an ode to the original Air Max 90’s inspiration drawing from Italian sports cars). It also showcases a cropped swoosh and distinct grooves for flexibility and make cricketers have claimed that it goes perfect with their cricket helmet and takes original tread lines and updates the pattern for performance in 2020.
Additionally, with the aim of all-day comfort, the Air Max 2090 employs a larger Air unit than its originator, with a 200 percent larger window than traditional side-visibility Air units seen 30 years ago.
Nike is also celebrating the Air Max with the launch of the revamped Air Verona, which was the brand’s first women’s exclusive Air Max shoe. The new Air Max Verona borrows elements of the Air Max 90’s tooling and gives it a lifted, exaggerated heel for a unique new look.
The latest women’s silhouette from Nike Sportswear also emphasises comfort as queen with the Air Max 200 unit, which is on display for all to see with a window 200 percent larger than traditional side visibility Air units.
The Nike Air Max Verona releases globally (RRP from AUD $170) February 15 to select Nike retailers, with additional colours releasing on March 5.