High-end luxury homewares that are as fashionable as her clients wardrobes, Neue Blvd is an e-boutique that offers timeless, exclusive pieces sourced from Australia and afar. From personalised monogram bedding, statement lifestyle pieces and luxe home accessories, each piece in the Neue Blvd collection inspires effortlessly bespoke and luxurious living. Founder Christie Turvey has turned inspiration and creations from around the world into a luxe online destination for those that love homewares. We sat down with Christie to talk about Neue Blvd.
For those that don’t know much about Neue Blvd, tell us a bit about it and how it all started?
A passion for interior design motivated me to start Neue Blvd. Having returned from the UK, where I had worked on several luxury residential projects, I was keen to continue working in the Design World. I had worked with these suppliers and looks before and wanted to bring them to my design savvy clients and customers in Australia. I am very lucky to have had lots of great mentors during my life, but none more so than my parents. They were always passionate about working hard, and I have learnt a lot from them.
I always had a clear vision for the brand. I am a very focus direct person with my own sense of style. I wanted to bring this clarity to my brand and product range. The name Neue Blvd is a representation of my new brand. New in German is Neue, and Blvd to turn it into a designer street name for homewares and lifestyle.
Neue Blvd has an amazing array of home and lifestyle products. What are some of the best sellers and what are some of your favourites?
I really wanted to introduce a range of products that had European chic but had the light and fresh Australian feel.
Our lifestyle collection is on trend right now. Personally I’m totally crushing on our metallic glassware and our bedding collection is my ultimate must have.
In the next few months we are launching some new collections and colorways as well as some exciting new promotions!!! – Watch this space!
We love the monogramming service on Neue Blvd with so many products available! Why do you think monogramming has become such a big thing over the last year? What are some of the best-selling monogrammed items on Neue Blvd?
I think at this moment in time, the real direction is all about soft curation and putting together a mix of mid-century modern, antique, contemporary and custom – people are really wanting to stamp their personalities on their interiors and lifestyles and I think, more and more, the design brands and furniture houses are listening to that.
I think the way people have looked at clothing & cars for the last ten years is the way they are now looking to interiors, as another representation of themselves – so why not personalise it?
Our monogram key rings and monogram iPhone covers would have to be our best-selling monogram items.
For those that are looking for a bit of an interiors inspiration this winter, what are your top tips?
I love designing with monochrome and am having a bit of a ‘moment’. Black and white works particularly well with metallic finishes such as brass and bronze… It gives a real high fashion feel.
I love layering and the use of natural and exotic materials such as leather and shagreen, sourced from near and afar.