Get virtually made up with the L’Oréal Paris Makeup Genius 2.0. The first ever virtual makeup simulator has been given a boost with a new version of the innovative and very useful app.

Since its launch in 2015 and with over 17 million downloads so far, the new version of Makeup Genius incorporates major improvements in both look and navigation, resulting in the ultimate user experience.


The Makeup Genius 2.0 update features three new innovations:

1. Even more precise

See the difference, according to how much you apply! Now you can adjust the intensity of your product. In one swipe compare a lipstick look in thicker layers or a sheer coating. Being able to adjust the intensity of application means you can explore variations of looks using one product. What’s more, you can now play around with the all-new range of filters adjustable to your mood and the look you’re going for. Filter your way to an even, flawless complexion!

Witness precision down to the last lash. One of the most exciting of the app’s new features is the development of the precise technology to recognize every single eye lash in your photo to apply mascara to perfection.

View your before and after together. Witness the transformative power of makeup. Now compare your no-makeup look with your total makeup genius look at once. Instantly see which shadow shade best enhances your natural eye colour, or which lipstick most lifts your complexion.

2. Even More Real

Learn how to make a virtual look, for real. Real-time tutorials guide you step-by-step to create the look on you, with every product available for in-app purchase. L’Oréal Paris has also integrated more of its iconic products, with new releases being continuously added, allowing you to keep up-to-date on both the iconic and the latest from L’Oréal Paris.

3. Even More Social

Share The Looks You Love With Your Inner Circle. Like doing your makeup together before a big night, except every influential blogger and makeup artist is in the room. The app’s new social side means you can borrow makeup inspirations, learn new tricks and check out how anyone you follow is doing their makeup today on your newsfeed. Thanks to the new private messaging function, makeup junkies can now exchange their tips and pics directly too.


If you’ve never used it before, become your own Makeup Genius in four easy steps.

Step 1: Scan your face
Step 2: Select products or entire looks to try
Step 3: Try out the new features— change the intensity of your product, follow a tutorial in real time, apply a filter or see your before and after shot
Step 4: Share your new look on your favourite social media platforms or with your friends using the private messaging tool


L’Oréal Paris Makeup Genius 2.0 is available to download free of charge from the App Store now

About The Author

Katherine Ng

Katherine is not your typical Beauty Editor. Finance consultant by day and beauty and fashion addict at all other times, Katherine spends her hard-earned money helping the Australian and international economy with her never ending pursuit of everything pretty. A keen traveller, Katherine still holds dear her Melbourne roots with an overflowing wardrobe filled with black clothes, shoes and handbags. Katherine also has a deep love of food and wine, and you can find those adventures on instagram at @thegreedykat Email: [email protected] Twitter: @kath_couturing Instagram: @kath_ng

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