Last night marked the official opening of the 2012 L’Oreal Melbourne Fashion Festival (LMFF). 3,000 industry and guests celebrated the launch in style at an open aired block party in Central Pier in Melbourne’s Docklands. Special guests included international superstar Dita Von Teese who is launching her own lingerie line, Von Follies, at the festival, and supermodel Megan Gale.
The beautiful Dita von Teese
One of the ‘friends of the festival’ DJ Andy Murphy performed with Grant Smilie, Van She Tech, Canyons, Nfa and DJ Peril. Guests were pampered in the L’Oreal Powder Room and the Lavazza tent provided a much needed coffee hit!
The runway show which was opened by David Jones Ambassador for Young Women’s Fashion Samantha Harris, presented the Autumn/Winter 2012 pieces currently available in store. Friend of the Festival Alexandra Agoston and Australia’s Next Top Model winner Montana Cox flew in especially for the show.
One of the friends of the festival, Alexandra Agoston
Designers featured included Alex Perry, Carla Zampatti, Bassike, Kirrily Johnston, Bianca Spender, Dion Lee, Josh Goot, Lover and Camilla.
Key trends included sequins and heavy embellishments, digital prints, cut outs and bold colours. Silhouettes were either very fitted with striking, voluminous details or shift-like with embellishments.
Thank you to the LMFF team and AMPR for having Couturing at Day 1. Stay tuned for more exclusive coverage of the Festival!
Images by Sabine Legrand for Couturing.com