Levi’s has partnered with Netflix to create an exclusive Stranger Things collection, inspired by the cult series’ new season.
The Levi’s x Stranger Things Collection was created together with the Stranger Things wardrobe team, leveraging Levi’s extensive archives to round out the 1980s costuming for the show’s characters.
The new season is set in 1985, a time when the Levi’s brand’s massive imprint on culture and everyday style was as significant as it is today. Coupled with the tagline ‘Strange Looks Good on You’, the Levi’s x Stranger Things Collection includes authentically replicated looks created for two fan-favourites on the show: Eleven and Dustin. Think vintage inspired tees and sweatshirts, new denim and archival fits. It’ll feel like 1985 all over again.
Since first airing in 2016, Stranger Things have spurred eighties nostalgia, reviving the decade’s best of fashion and music.
The Levi’s x Stranger Things Collection was officially launched on Thursday the 4th July at the newly revamped Geddes Lane Ballroom in Melbourne. Co-presented by major wholesale partner, Surfstitch, the space was transformed into a one-of-a-kind Stranger Things alternate dimension, reminiscent of ‘the Upside Down’ and featuring a recreation of the Byers’ living room, The Star Mall, The Palace Arcade
The exclusive Levi’s® x Stranger Things Collection is shoppable at Levi’s®, Surfstitch and General Pants.
See the gallery below for highlights from the launch.