She’s the hottest name in fashion, and fresh from fronting campaigns for YSL and Burberry, IT-Brit Cara Delevinge has been announced as the new face of Bali-based sustainable brand John Hardy.
The new fall campaign, shot in Bali by renowned photographer and film director Sebastian Faena and under the creative direction of advertising guru David Lipman, sees Delevinge team up with male model Simon Nessman in the cool waters of surrounding Amankila.
Speaking about the shoot, Lipman said “The model-to-photographer relationship between Cara and Sebastian was the perfect dance – Cara is truly uninterrupted in each frame as Sebastian was able to capture her movement beautifully. The end result represents a throwback in time through images that reach far beyond an advertising campaign.”
Delevinge clearly enjoyed herself on the shoot, Instagramming behind the scenes shots in Bali. She described the experience as “a true adventure” saying “the team was amazing to work with, the energy and creativity was incredible. The shoot was so raw and now I don’t want to leave.”
While in Bali, Delevinge was given the opportunity to experience first-hand the John Hardy way of life, meeting the talented artisans who create the beautiful jewellery and visiting the workshops where they work. Speaking about her experiences, Delevinge said “I can’t believe how magical it was going to the John Hardy workshop. I was able to see the artisans at work and see how happy they are. I want to live there. The craftsmanship and the pure love that goes into hand-making every piece is so real you can just feel it.”
Speaking about Delevinge’s involvement with the brand, John Hardy’s CEo Damien Dernoncourt said “It was natural for us to bring Cara and the entire production team to Bali so they could experience and capture the soul of the brand and express it in iconic images. We envision this campaign as an artistic expression of our brand’s essence, paying homage to our rich heritage and at the same time creating a bold, modern vision for the brand. Cara, like John Hardy jewellery is one of a kind. Her independent and irreverent nature personifies the ethos and spirit of our brand.”
The campaign will be released next October.