Marking an impressive 350-colour collection sprawled over three decades, L’Oréal Paris celebrates its 30th Anniversary for Colour Riche lipsticks with the release of seventeen new, breathtaking shades.

L'oreal Colour Riche image by Ghadeer El-Khub 2

Abandon yourself to the crème de la crème of lipstick, and to the boldest of colours. Give your lips the most Parisian of smiles with the new iconic colours.

From the most sophisticated reds, to intense oranges, spellbinding purples and flamboyant pinks, Colour Riche has climbed the ranks to become the World’s Number 1 lip colour range. The Colour Riche 30th Anniversary Collection is a mixture between matte and sheer glosses.

Wrapped up in a beautiful White-Gold case, each lipstick is labeled an exotic name to mark the milestone. Applying the lipstick has never been so easy, with a simple glide of the wand onto your lips. Strong pigmentation in the lipstick allows for longer lasting colour without the need to reapply. The formula keeps lips creamy and hydrated while moisturising any cracked lips.

L'Oréal Paris Colour Riche Lipstick swatch (L-R): 228 VIP, 131 Mistinguette, 133 Rosewood Nonchalant, 266 Rose Saphir, 293 Orange Fever, 285 Pink Fever

L’Oréal Paris Colour Riche Lipstick swatch (L-R): 228 VIP, 131 Mistinguette, 133 Rosewood Nonchalant, 266 Rose Saphir, 293 Orange Fever, 285 Pink Fever

L’Oréal Paris Colour Riche 30th Anniversary Collection is available for RRP $21.95 each from July 2015, in selected supermarkets, pharmacies, variety and department stores. For stockist, call 1300 659 359 or for more information visit www.lorealparis.com.au 

Images by Ghadeer El-Khub

About The Author

Ghadeer El-Khub

Breaking the latest trends in beauty and entertainment, Ghadeer hopes to take the digital world one tweet at a time. Her passion for print and broadcast journalism has led her to interview some of Australia's leading beauty directors, cover backstage fashion week looks, executive produce for Ch31 and more recently, review gigs for NovaFM. Coupled with a tertiary qualification in Journalism, Ghadeer is always looking for new opportunities and can be contacted via email [email protected]

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