Im Lingerie, Australia’s luxury lingerie, sleepwear and swimwear retailer has opened its luxurious new boutique at Melbourne’s Crown Entertainment Complex. For almost 30 years, the name im Lingerie has been synonymous with luxury. Stocking opulent collections of some of the world’s most luxurious corsetry brands that have over 250 years of corsetry experience, im Lingerie is the place to discover the opulent collections of brassieres, undergarments, sleepwear, swimwear, accessories and corsetry.  For the launch event at Crown last Thursday, guests were treated to three Avant Garde runway shows in three curated themes: ‘Innocence’, ‘Desire’ and ‘Romance’, presented by the unique and live sounds of The Raah Trio.


Guests were treated to an amazing show, with models participating in the three vignettes dressed in amazing lingerie in a range of colour palettes to suit the themed vignette. The parade featured award winning pieces from Paladini, which was awarded “Creator of the Year” at Paris’ Salon International de la Lingerie. Some of the world’s most coveted lingerie and sleepwear labels were also showcased: Lise Charmel, Aubade, Ritratti, Parah, Christies, Naory and La Perla.

The first show ‘Innocence’ featured brassieres and undergarments in soft colour palettes for both men and women.


The second, ‘Desire’ raised the notch in colour and heat, with a variety of ensembles in more bold colour palettes of red and blue.

The final vignette ‘Romance’ raised the bar with bold golds and luxurious black detailed pieces and capped off with a beautiful white piece that floated across the stage. Models dressed with eye masks, made the finale a set to remember.


With an exceptional range and experienced fitting services, im Lingerie is the place that caters to the woman who wants to indulge and be noticed, but is also a place where men can shop for their own pieces or for that special person in their life.

The new im Lingerie boutique is now open on the lower ground at Crown, Melbourne.

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About The Author

Katherine Ng

Katherine is not your typical Beauty Editor. Finance consultant by day and beauty and fashion addict at all other times, Katherine spends her hard-earned money helping the Australian and international economy with her never ending pursuit of everything pretty. A keen traveller, Katherine still holds dear her Melbourne roots with an overflowing wardrobe filled with black clothes, shoes and handbags. Katherine also has a deep love of food and wine, and you can find those adventures on instagram at @thegreedykat Email: [email protected] Twitter: @kath_couturing Instagram: @kath_ng

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