Balenciaga-Florabotanica-FW13-CampaignActress Kristen Stewart is the face of Florabotanica’s new advertising campaign, shot by Craig McDean. The image features Kristen in black and white with colorful floral vines crawling up her bare back and wrapping around her shoulders. Stewart has maintained her role as the face of the fragrance after fronting the first campaign for Florabotanica, a scent targeted at bringing a younger audience to Balenciaga.

Florabotanica is a fragrance based on an experimental rose. The scent opens with refreshing notes of wild mint, while the heart is a delicate Turkish rose essence. The scent dries down into vetiver notes and white amber.

The bottle is a couture object that completes the story of a beautiful flower inside a dangerous garden. The highly graphic black and white stripes are a very strong visual element in the history of Balenciaga fashion.

Available at Myer, David Jones and leading pharmacies.

About The Author

Katherine Ng

Katherine is not your typical Beauty Editor. Finance consultant by day and beauty and fashion addict at all other times, Katherine spends her hard-earned money helping the Australian and international economy with her never ending pursuit of everything pretty. A keen traveller, Katherine still holds dear her Melbourne roots with an overflowing wardrobe filled with black clothes, shoes and handbags. Katherine also has a deep love of food and wine, and you can find those adventures on instagram at @thegreedykat Email: [email protected] Twitter: @kath_couturing Instagram: @kath_ng

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