Global lifestyle sportswear brand, Champion, and Australian social enterprise, HoMie, have joined forces with BETA By STH BNK’s Future From Waste Lab to curate a purpose-led collection through HoMie’s circular sub-brand, REBORN. The REBORN by HoMie x Champion x BETA By STH BNK’s Future From Waste Lab capsule will hero 50 one-of- a-kind pieces, including genderless hoodies and tees, developed by repurposing excess and faulty garments from Champion. The highly anticipated collaboration is a first of its kind, featuring revolutionary NFC tags with digital technology that allows consumers to scan and view a mini documentary about the positive social and environmental impact of the collaboration.
The forward-thinking initiative transforms excess or faulty Champion products into unique, mindfully crafted garments. Flawed or unsold items are hand-cut, sewn, and altered at BETA’s acclaimed Future From Waste Lab. Recently recognised as one of the Top 100 Innovators of 2022 by The Australian, the Future From Waste Lab is part of the BETA By STH BNK project within Melbourne’s Hanover House: a revolutionary testing ground exploring the future of retail space, programming and new business models that reimagine a radically sustainable future, redefining luxury for a new generation.
REBORN by HoMie’s mission is to drive radical rethinking of the retail fashion industry, encouraging circularity and sustainable innovation. Every second, one garbage truck of textiles is landfilled or incinerated, with the fashion industry alone producing over 92 million tonnes of waste per year. With mass consumerism at an all-time high, REBORN has upcycled 830kg of waste materials into 2,190 unique one-off garments to date.
100% of the profits from the collection will go directly towards HoMie’s mission, to support young people affected by homelessness or hardship. The joint venture is a testament to the longstanding partnership between the brands, a union built on shared values, commitments to social responsibility and a drive to disrupt the fashion industry. Champion has been a long-term partner of HoMie, offering financial support and expertise to the social enterprise alongside job opportunities for those in the HoMie Pathway Alliance program – equipping young people affected by homelessness or hardship with the skills, confidence and work experience needed to be more work ready and better prepared for the future.
Champion a good cause and support sustainable innovation with the REBORN by HoMie x Champion x BETA by STH BNK’s Future From Waste Lab capsule. The limited-edition range is available now via homie.com.au