You won’t find a ‘more Melbourne’ hotel than the new Brady Hotels Jones Lane, now open, with its sleek styling and laneway setting in the heart of the city’s theatre, cultural and shopping precinct…but did we mention the beds fit for royalty? The 4.5 star boutique hotel is tucked down Little Lonsdale Street on the corner of Jones Lane (between Exhibition and Russell Street) – the perfect base for business travellers as well as leisure-seekers keen to see the city’s iconic attractions and explore its hidden gems. Guests can catch a lavish musical at heritage-listed Her Majesty’s Theatre (the highly anticipated stage production of Charlie and the Chocolate Factory opens August 9) or enjoy a belly laugh at the Comedy Theatre (Come from Away is playing until September 22). Within the hotel’s immediate neighbourhood you’ll also find Old Melbourne Goal, Royal Exhibition Building and Melbourne Museum.


Buzzing Chinatown (Little Bourke Street) and Lonsdale Street’s Greek precinct, as well as shopping meccas Melbourne Central and QV Melbourne are just a few short blocks away. Brady Hotels Jones Lane’s 153 super-stylish rooms contain king beds and openable windows – a rarity for a city hotel. Ninety-six of the rooms also have balconies. There’s a noticeable focus on luxe design and fixtures throughout the rooms, including:
• floor to ceiling windows
• Hypnos ‘Dreamer’ pillowtop mattresses and 200 thread count bed linen
• black and marble bathrooms featuring water-efficient and powerful showerheads
• high-end bespoke furniture
• 40-inch smart televisions and Foxtel access
• Smeg induction cooktops and rangehoods in the Studio Apartments
• Australian Urban Skin Care bathroom amenities designed to combat urban environmental conditions and protect against UV radiation.


Additional hotel services and amenities include a 24-hour reception, round-the-clock room service, cardio gym, self-serve laundry and bike storage room.
The hotel’s street-facing Jones Lane Café and Bar will be serving Insta-worthy breakfasts, delicious lunches to eat in or on-the-go as well as Code Black coffee for the all-important caffeine fix. Venture a few steps or blocks and you’re spoilt for choice with foodie hotspots and cool hidden bars, including Trunk Restaurant and Bar, Troika Bar, Little Lon Distilling Co, Bomba Tapas and Rooftop Bar and Longrain.

Brady Hotels General Manager Robert Moore said the new hotel reflects what guests have expressed they want – and don’t want – from their city stay.
“Unsurprisingly, the number one item on guests’ wish lists is a great bed and peaceful night’s sleep,” he said. “The ‘Dreamer’ pillowtop mattresses we’ve chosen for Jones Lane are crafted by Hypnos – the official bed supplier to all the royal residences in the UK including Buckingham Palace and Windsor Castle. “The other thing that travellers’ value is a bathroom with a powerful shower and good lighting which is exactly what we’ve delivered.”

Jones Lane (previously Green Lane) has a fascinating history as a bustling bohemian district known as ‘Little Lon’ in the mid to late 19th century. You can learn about Little Lon’s colourful past at nearby Melbourne Museum which is custodian of hundreds of artefacts discovered during archaeological digs
under and around Brady Hotels Jones Lane. Get in quick to snap up pre-opening specials, with rates from $123 – more than 30% off the usual price.

The hotel’s opening coincides with many popular Melbourne festivals and sporting and social events,including White Night Reimagined (August 22–24), 2019 Toyota AFL Final Series (August 30– September 28) and Melbourne Cup Carnival (November 2–9). For more hotel information and online bookings, go to bradyhotels.com.au/jones-lane

Leave a Reply

Your email address will not be published.