When I think of Ella Baché, I think of skincare, suncare and beauty therapists. But what I didn’t know about the brand is the exceptional history it has both here in Australia and France.
Whilst Ella Baché is one of the oldest family owned companies in Australia, it is also the only skincare franchise in Australia and its origins date back to a lady named Madame Baché in Paris, 1936.
Ella Baché – Paris 1936
Madame Baché was a revolutionary cosmetic chemist and a thoroughly modern woman. Whilst her competitors created products and then simplistically categorised women according to how they fitted with the product- dry, oily and normal skin; Ella Baché reversed the process and started with the skin. Ella Baché believed that just as we are genetically individual, the same holds true of our skin. Her skincare philosophy was based on the belief that “no two skins are alike” and each client is a unique individual. Accordingly, Ella Baché created an extensive product range to allow solutions to be individually tailored, following a “diagnosis” by a qualified Ella Baché Therapist.
Ella Baché’s scientific understanding of the skin’s function, coupled with passion and creativity led her to explore the individual benefits of many natural ingredients. Ella Baché understood that to produce the best possible products that would withstand the test of time, all ingredients should be of the highest quality available. Ella was one of the first to include ingredients such as tomato extract, vitamin C, nutrient rich algae and lanolin, to enhance and protect the skin.
Ella Baché created a revolution with the use of tomatoes in her formulas in 1936. She was the first to use a fruit-acid based moisturiser. She watched young girls in Hungary apply sliced tomatoes to their cheeks and foreheads. The tomato extract purified their skin and gave them a healthy glow. This formula has worked ever since and has inspired countless other brands to include fruit acids in their formulations.
Madame Baché saw that lanolin imitated the skin’s lipidic film and the way it forms a network on the skin’s surface to moisturise and prevent the skin from drying out. She saw how it held water, 200 times its own weight. With pharmaceutical grade lanolin, the skin readily accepted it. She used lanolin as a basic ingredient for all of her classic products. They have been heroes ever since.
Ella Baché in Australia
The principles and commitment forged in the early days are as fundamental to Ella Baché today as they were back in Paris in the 1930’s. Ella Baché has become a uniquely Australian story thanks to the inspiration of an equally remarkable woman, Edith Hallas. Married to Ella Baché’s cousin, Edith brought Ella Baché to Australia in 1954 leading her on a lifetime journey resulting in the creation of one of Australia’s most enduring and respected skincare companies.
Edith Hallas, loved and strongly believed in Ella Baché products. She brought them from Paris to Sydney in 1954 and walking straight into David Jones with the first cold epil wax in the world. The beauty buyer was uncertain. Whoever heard of cold wax? But she put her leg on the chair and Edith Hallas gave her a wax treatment then and there. She loved it and so did David Jones Sydney customers. Ella Baché, as a retail business, was born.
In 1991, John Hallas, Edith’s son, pioneered Australian research and development by launching a suncare category, the first product – Great 30+ Sportsbloc was tested on the lifesavers at Whale Beach NSW. This laid the foundations of the Ella Baché Australian brand ethos – Aussie beach and lifestyle. John implemented the creation of Ella Baché’s Great Suncare and Tanning range and is still one of the only skincare companies in Australia that dedicates a team of researchers to creating products for the Australian skin condition. John was also instrumental in developing Australia’s first skincare franchise model with a unique beauty salon franchise system Australia had never seen.
The product range features the popular Emulsion Tomate purifying emulsion that draws on Ella Baché’s revolutionary fruit acid formulation, Crème Intex intense recovery cream and the new Detox Aromatique range that is a powerful detoxifying and purifying skincare range that is concentrated with grapefruit seed extract, 16 aromatique extracts and green zinc. There will be something that is definitely suitable for your skin type.
Ella Baché’s mission is to “inspire you to be the best that you can be”, not only with skincare but with treatments that make people feel better and more confident about themselves. With a mission like that, what’s not to love about this brand?
For your nearest Ella Bache salon or for more information on the great range of Ella Baché products, visit www.ellabache.com.au