Victoria Beckham Beauty is making its long-awaited debut in Australia and New Zealand, with the luxury brand launching exclusively at select MECCA stores and online at mecca.com from tomorrow, 21 October 2025.
MECCA Chief of Brands & Buying, Lea Cranfield, said, “At MECCA, we’re inspired by visionary founders who set out with purpose and uncompromising standards. It’s a privilege to bring Victoria’s vision, legacy, and products to our customers.” Since opening its first Melbourne store in 1997, MECCA has redefined the Australian beauty landscape, offering over 200 of the world’s most coveted brands across more than 110 stores.
Founded by Victoria Beckham in 2019, the brand delivers a luxurious, fashion-led range of high-performance makeup, skincare, and fragrance. Each product combines clean, cruelty-free formulas with chic design and the refined performance Beckham calls the Victoria Standard—a balance of quality, craftsmanship, and modern sophistication.
Victoria Beckham Beauty CEO Lauren Edelman said, “Partnering with MECCA marks an exciting new chapter for us. Their influence in shaping the Australian beauty landscape is unmatched, and their dedication to purposeful, creative brands deeply resonates with our ethos.”
Victoria Beckham Beauty will be available exclusively at select MECCA stores across Australia and New Zealand and online at mecca.com from 21 October 2025.
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