The luxury of rolling out of bed in your sleepwear attire and stepping outside without embarrassment is now becoming a possibility, with top designers leading the way. We saw fragments of it last year and now, all over the globe this trend is gaining momentum; Marc Jacobs (no surprise there) taking the reigns and appearing at not only one, but three runway finale bows this season in pricey printed pajamas.


Inspired by the boudoir trend, Marc Jacobs’ Fall 2013 collection oozed elegance with laced trimmed dresses, feather hems, fur coats and velvet slips. Pajama structured suits in silks and satins are also featured strongly throughout. His style shone through again with a touch more class in the Louis Vuitton Fall 2013 collection with impressive lingerie.

Ok, so maybe we expect this ‘Pajamas on the catwalk’ from the likes of Marc Jacobs and Louis Vuitton, but this exciting trend has made its way to our Australian shores, inspiring our homegrown talents, Flannel and Bec and Bridge.

Flannel SS12/12 Presentation Dinner

Living up to the name, Flannel has opted for comfort. Staying true to her signature style, expect to see plenty of loose cuts, pajama silhouettes and nightgown inspired dresses in washed silk. Teamed with a fur, this look exudes luxury sleepwear attire with a hint of vintage flair.


Bec and Bridge opt for a modern and achievable look, transforming the common pajama pant and singlet top, to a ready to wear stylish combination, fit for the catwalk. The Rafaela Cami and Santa Maria Palazzo Pant teamed together resemble the classic sleepwear combination, yet presented with a sophisticated edge.

Although we are a little way off from wearing our beloved winter flannelette pants and an old t-shirt out an about, we can all look forward to the comfort equals style approach to pajama dressing this Fall.

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