Cold brew coffee brand, Minor Figures, was launched in London last year by two Melbournians & one Londoner. After a successful launch, winning the ‘Most Innovative Product’ award at the London Coffee Festival and securing major stockists such as Whole Foods, Selfridges & Harvey Nichols to name a few, one third of the trio, Jonathan Chiu, has moved back to Melbourne, the mecca of good coffee, to bring his cold brew home.
Minor Figures launched its two cold brews to the Australian market – ‘Cold Brew Coffee: Straight Black’ and ‘Cold Brew Coffee with Organic Milk’ in time for the warmer months.
“Minor Figures sits between big ready-to-drink long-life iced coffee brands (that are typically made from coffee powder), and the exclusive, expensive, hipster, artisanal, short- shelf-life cold brews. Our aim is to make cold brew coffee more accessible and shake up the ready-to-drink iced coffee category, by introducing the quality, values, ethics, and passion of specialty coffee,” says Jonathan.
At the Minor Figures micro brewery in London, founders Stuart Forsyth and Will Rixon, along with their team, brew ethically-sourced and in-season coffee for 18 hours in cold filtered water producing a cold brew coffee that is balanced, complex and refreshing. Cold brewing is a gentler method of brewing that reduces acidity, bitterness and produces a naturally sweeter, super refreshing coffee, Minor Figures is the only cold brew coffee available in grab-and-go Tetrapak, which has nitrogen in the head keeping the coffee super fresh. Jonathan says, “the fun juice box style pack is all about freshness, long shelf life and versatility as it is great for cycling, strolling, camping, commuting, hiking, road trips or just sipping in your local coffee shop.”
With an aim to firmly establish the Minor Figures brand on the island continent, the boys plan to brew locally in the near future.
And the name Minor Figures? Just listen to Biggie Smalls’ ‘Warning’.
For more details please visit www.minorfigures.com
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