Australia’s leading beauty retailer MECCA is set to open the doors to its most holistic concept yet — MECCA Apothecary — on 8 August, nestled inside the sprawling 4,000 sqm MECCA Bourke Street flagship in Melbourne. Taking up 220 sqm of the multi-level beauty haven, MECCA Apothecary will serve as a tranquil sanctuary dedicated to wellness, offering customers a curated mix of products, treatments, and expert-led services designed to restore balance and nurture well-being.
In a world awash with wellness noise, MECCA Apothecary is positioned as a grounding space where customers can explore functional beauty solutions with expert guidance. From naturopaths from Melbourne Apothecary offering services like traditional Chinese medicine facial mapping and ear seeds, to carefully selected products that support sleep, calm, gut health and hormonal balance, MECCA is leaning deeply into beauty that goes beyond skin-deep. Ten new services will be introduced, overseen by trained specialists who aim to empower customers through education and experience.
The offering has been shaped by conversations with customers and brands to reflect six essential wellness “need states”: Sleep, Calm, Sensitised Skin, Rituals, Cycles of Life, and Gut. Each product and treatment has been intentionally selected to respond to these categories, with the Apothecary housing everything from teas, tinctures and adaptogenic skincare to meditation devices and aromatherapy tools. The space will also serve as a launchpad for a host of new-to-MECCA brands including The Nue Co, Herbar, AMAN Essentials, Love Byt, Bamford, The Gut Co and anatome.
MECCA’s Chief MECCA-Maginations Officer Marita Burke sums up the brand’s vision: “MECCA Bourke Street gives us the space to truly bring ‘feeling good’ to life… Our promise with MECCA Apothecary is to help customers cut through the clutter, guiding them through discovery and product play.” With this bold new move, MECCA is redefining what a beauty destination can be — one where every element is designed to help customers feel more balanced, supported and seen.
To discover the services offered at the MECCA Apothecary, click HERE.
Sketch of MECCA Apothecary, by Studio McQualter
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