MECCA is back at the Australian Open as the Official Beauty Partner, with MECCA COSMETICA crowned the tournament’s Official SPF as part of a major long-term partnership with Tennis Australia. With more than 1.2 million visitors expected to pass through Melbourne Park and a global audience watching on, MECCA is bringing beauty, sun safety and performance to centre court in a way Australian tennis fans haven’t seen before.
The headline attraction is the MECCA Pro Shop, the first-ever three-storey beauty activation in Australian Open history. Open daily from Monday 12 January to Sunday 1 February, 10 am to 10 pm, the immersive space delivers MECCA’s signature in-store experience right inside the precinct. Think express makeup and hair touch-ups, quick consultations with skincare and fragrance experts, and exclusive product moments you won’t find elsewhere. There are also limited-edition gifts up for grabs, including a To Save Face keyring when you purchase two MECCA COSMETICA SPF products, or an exclusive MECCA Beauty Bag with any three-item purchase.
With long days, peak UV levels and packed stadiums, sun protection is a non-negotiable at the Australian Open, and MECCA COSMETICA is making it easier than ever to stay protected. Fans will find 13 SPF touchpoints across Melbourne Park, including an immersive SPF Studio at the Grand Slam Oval entrance, high-traffic sampling huts and SPF pump stations at all gates and information desks. The SPF Studio offers complimentary Protect & Glow express services, samples of cult favourites like To Save Face SPF50+ Superscreen and To Save Body SPF50+, plus access to limited-edition Australian Open packaging and exclusive new launches.
Beyond the stands, MECCA is also making waves behind the scenes with a takeover of the Players’ Lounge, offering complimentary services and curated gifting for athletes, while the MECCA Beauty Box inside Rod Laver Arena marks the first beauty-led hospitality space of its kind. Grounded in purpose, the partnership celebrates women’s tennis, inclusivity and representation, with MECCA M-POWER proudly supporting the Australian Women’s Tennis Foundation to help empower the next generation of female players.
For more information on MECCA’s Australian Open activations, exclusive products and services, visit mecca.com.au or explore the MECCA COSMETICA range in store and online throughout the tournament
Always read the label and follow the directions for use sunscreen. Sunscreen is only one form of sun protection. Avoid prolonged sun exposure and reapply as directed.
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