MECCA RETURNS TO THE AUSTRALIAN OPEN IN 2026 WITH A NEW ERA OF BEAUTY AND SUN PROTECTION

MECCA is returning to the Australian Open in 2026 with a major announcement: the beauty powerhouse will once again serve as the Official Beauty Partner, marking the beginning of a landmark long-term collaboration with Tennis Australia. As part of this renewed partnership, MECCA COSMETICA will also take on the role of Official SPF Partner, bringing its skincare-first approach to one of the world’s biggest sporting stages. The move builds on the overwhelming success of last year’s activation and cements MECCA’s position at the intersection of performance, innovation, and self-expression.

At Melbourne Park, fans can expect MECCA’s signature high-energy touch with a vibrant three-storey beauty playground designed to elevate the AO experience like never before. The space will feature express touch-up stations, sun-smart skincare education, and exclusive product moments that merge sport, culture, and beauty. Just as the athletes on court perform under pressure, MECCA’s beauty offering champions consistency, excellence, and endurance — celebrating the products and routines that go the distance.

With the Australian Open drawing the largest Grand Slam crowds under peak Australian summer sun, MECCA COSMETICA’s presence as Official SPF Partner brings a vital focus to sun protection. Attendees can look forward to SPF sampling huts, top-up stations, and an immersive SPF Studio showcasing the brand’s luxurious, protective suncare. Highlighting its iconic To Save Face SPF50+ Superscreen — a tube of which sells every 60 seconds — MECCA continues its mission to make SPF a non-negotiable part of every beauty routine.

MECCA founder, Jo Horgan and Tennis Australia CEO, Craig Tilley

Looking ahead, the long-term partnership between MECCA and Tennis Australia will continue to evolve, deepening fan engagement and championing Australian innovation and inclusivity both on and off the court. As the Australian Open returns to Melbourne Park from 12 January to 1 February 2026, beauty lovers and tennis fans alike can expect even more MECCA magic in the seasons to come.

Always read the label and follow the directions for use. Sunscreen is only one form of sun protection. Avoid prolonged sun exposure and reapply as directed.

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