This October, Maison Saint Aix will toast 15 years of its iconic AIX Rosé with a celebration in Sydney, bringing the essence of Provence to Australia. Founded in 2008 in the renowned Côteaux d’Aix appellation, the estate has become synonymous with pale salmon hues, long summer lunches, and grand celebrations worldwide. The award-winning 2024 vintage continues to shine, earning accolades and cementing AIX Rosé as a staple at tables from St. Tropez to Sydney.
To mark the milestone, Maison Saint Aix has teamed up with music curation company Playlister to release bespoke playlists on Spotify. Designed to bottle the energy of spring and summer, the soundtracks offer wine lovers and brand devotees another way to engage with the lifestyle AIX has come to represent. It’s a cultural extension that reflects how the label has shaped more than just the way we drink—it’s shaped the way we celebrate.
Alongside the anniversary festivities, the estate is also unveiling two major launches. AIX White 2024 pays tribute to Provence’s northern hills with a crisp, medal-winning cuvée, while BEAU VIVA brings a premium, alcohol-free sparkling rosé to the table, balancing delicate bubbles, a pale blush colour, and under 17 calories per glass. With these new chapters, Maison Saint Aix honours its heritage while reimagining the future of celebratory drinking, ensuring the generous spirit of Provence continues to flow. AIX Rosé and the newly launched wines are available at select premium retailers and online via www.aixrose.com.
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