The urban-bohemian glamazon is the focal point for the Jorge SS13 collection; a celebration of all that is summery, feminine and LA chic.

Flirting with the inner hippie, the Jorge SS13 campaign shots see gorgeous model Avril Alexander lounging around by a pool, or against French windows, with sunlight streaming softly down on the free-flowing fabric of each garment design.

Shot by Cricket Inc, the campaign imagery perfectly captures the laid back aesthetic of California boho that encapsulates the collection.

Jorge Cali Dreaming Skirt and Free Spirit Fringe Muscle top

Printed wide leg pants, cropped tops, fringing and beading play throughout the collection, and staple pieces in soft cottons are paired with bold, almost tribal prints.

The colour palette extends from monochrome hues, to soft neutrals, complemented by splashes of bright colour in graphic patterns.

The “Wanderer” crochet kimono is a perfect rendition of the California chic that drives the collection; in folds of soft neutral fabric and wide kimono-style sleeves with delicate knotting and fringing at the hem. It’s easy to see yourself slipping into this number after a long day sipping iced coffees and flicking through glossy magazines at the beach.

Jorge Raven Party Dress and Wanderer Crochet Kimono

The names of other pieces hint further at the hippie aesthetic that directs the line, the “Peace Out” cropped bralet and the “Free Spirit” fringed muscle shirt compounding the call throughout the collection to “roam free”.

Jorge Peace Out bralette

Jorge designer Angela Bauer started out in 2008, designing for a broad, youthful market.  This most recent collection is evidence of her multi-faceted design aesthetic, featuring effortlessly wearable, staple pieces alongside more trend-driven statement pieces.

Both urban and natural, Jorge SS13 is wedged between the city and the sea, at once channeling inner city LA and California’s beautiful beaches, a perfect, Summer-fueled fusion.

About The Author

Camille Gower

Camille Gower is a freelance writer and fashion blogger with a penchant for prêt-a-porter and pretty frocks. Vintage and sustainable fashion are her passion, but she also has a soft spot for music, tea parties, Turner Classic Movies and alliteration. Her blog Fashion Camille Leon ( is a fusion of musings on Melbourne street style, vintage markets, and unique fashion finds for stylish ladies and gentlemen.

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