Huda Beauty is expanding its iconic blush lineup with a major debut — the brand’s first-ever powder blush, the Blush Filter Palette, now available exclusively at Sephora. The limited-edition release features three matte powder palettes, each designed to deliver an ethereal, soft-focus flush that mimics the look of a real-life beauty filter.
Each Blush Filter Palette includes three ultra-pigmented, velvety-matte blushes paired with a radiant pearl blushlighter — offering the perfect balance between buildable colour and luminous glow. The easy-to-use formula allows for customisable intensity, from a subtle tint to a full-on pop of pigment, finished with a light-reflecting sheen that enhances cheekbones.
Available in three dreamy shades — Baby Pink (flirty and playful), Toasty Peach (warm and juicy), and Rose Berry (sultry and romantic) — each palette also comes with a matching Liquid Blush Filter for seamless layering. Beauty lovers can take a cue from Huda Kattan herself: apply each shade individually or swirl them together with the Diffusing Cheek Brush, then top with the blushlighter for a multidimensional, glowing finish.
The Huda Beauty Blush Filter Palette ($67 AUD) is available now at Sephora Australia, both in-store and online.


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