Dyson has released it’s latest innovation in the world of beauty with the launch of the Supersonic Nural hair dryer. Launched by the great man himself, James Dyson, the launch event in Seoul, South Korea unveiled what Dyson are calling the most intelligent hair dryer due to its new sensor technology.


“If you’re able to limit heat damage, you can get a healthier scalp; and healthier hair. Our new Supersonic Nural has a time of flight sensor which recognises your head and reduces the heat as it gets close to your hair, preventing heat damage to both your scalp and your hair. Innovation only comes from investing in research and development. Our obsession to truly understand the root of the problem continues, as we build up some of the most sophisticated hair laboratories in the world.”  James Dyson, Founder and Chief Engineer

Dyson’s latest styling tool comes equipped with a new Scalp protect mode which uses a network of Nural sensors, automatically reducing heat and airflow as it nears your head, helping protect your scalp from damage. These sensors also improve the styling experience, enhance hair shine, and prevent heat damage. New and improved attachments which cater to all hair types are equipped with attachment recognition, learning a user’s styling preferences, and simplifying their routine for fast healthy drying with no extreme heat.

Dyson’s new Nural sensors help users with three main innovations:

Activating Scalp protect mode: where heat is automatically reduced to 55°C (optimum temperature through trials) that helps with scalp comfort and drying speed, as the hair dryer gets closer to hair and scalp. A time of flight sensor enables this, by projecting an invisible infrared beam to measure the distance between the machine and your hair. The dryer also illuminates different colours to reflect the heat settings. This feature ensures that the LED light colour will automatically change between cool blue or yellow (low heat), to orange (medium heat) and red (high heat), depending on the distance the machine is from the head.

Attachment learning remembers your styling preference. This simplifies styling routines as it adapts to a user’s go-to styling mode, remembering their last-used heat and airflow settings for each styling attachment, and automatically applying them the next time it is in use.

Pause Detect for an easier routine. The Dyson Supersonic Nural hair dryer also has a motion-sensing accelerometer which automatically deactivates the heater, decreasing airflow and noise, when you are in between styling passes.

The new Dyson Supersonic Nural comes with five main attachments that includes the new Wave + Curl diffuser.

Dyson are also releasing the Supersonic Nural in two bold new colour palettes – Ceramic Patina and Topaz or the Vinca Blue and Topaz.

The Dyson Supersonic Nural (rrp $749) will be available from 11 April 2025 at www.dyson.com.au and at Dyson Stores.


About The Author

Katherine Ng

Katherine is not your typical Beauty Editor. Finance consultant by day and beauty and fashion addict at all other times, Katherine spends her hard-earned money helping the Australian and international economy with her never ending pursuit of everything pretty. A keen traveller, Katherine still holds dear her Melbourne roots with an overflowing wardrobe filled with black clothes, shoes and handbags. Katherine also has a deep love of food and wine, and you can find those adventures on instagram at @thegreedykat Email: kath@couturing.com Twitter: @kath_couturing Instagram: @kath_ng

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