Global fashion retailer UNIQLO has announced Academy Award-winning actor Cate Blanchett as its newest Global Brand Ambassador, marking a significant partnership that extends beyond traditional celebrity endorsements. The collaboration will see the acclaimed Australian performer work alongside the Japanese brand to advance UNIQLO’s LifeWear philosophy, which centres on excellence, humanitarian efforts, and positive societal contribution. Blanchett joins tennis legend Roger Federer in representing the brand’s commitment to meaningful partnerships with global icons who share its values.
UNIQLO Founder and Chairman Tadashi Yanai praised Blanchett’s selection, highlighting her impact beyond the entertainment industry. “Ms. Blanchett is among the greatest actors of her generation—on stage and on screen. But our admiration goes beyond entertainment,” Yanai said, citing her role as a mentor to emerging artists and her dedication to humanitarian and environmental causes. The partnership promises to leverage Blanchett’s global influence to drive positive change whilst promoting UNIQLO’s accessible, quality clothing philosophy that emphasises timeless design and lasting value.
The collaboration represents a natural fit for Blanchett, who has long been recognised as a style icon and appears regularly on international best-dressed lists. Beyond her celebrated roles in films like Tár, Carol, and Elizabeth, Blanchett brings substantial humanitarian credentials through her work as a Global Goodwill Ambassador for UNHCR and her involvement with conservation organisations including the Australian Conservation Foundation. Her enthusiasm for the partnership centres on UNIQLO’s commitment to supporting the next generation, addressing global displacement issues, and creating more equitable communities—causes that align closely with her own advocacy work through various charitable foundations and environmental initiatives.
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