Australian beauty favourite MECCA MAX is stepping into its main character era with the launch of ‘Runway Red’, a limited-edition lip duo created to celebrate the highly anticipated release of The Devil Wears Prada 2, landing in cinemas from April 30. Marking the brand’s first-ever collaboration with The Walt Disney Company across Australia and New Zealand, this partnership fuses bold beauty with one of fashion’s most iconic film franchises — and the result is as chic as you’d expect.
Designed for those who mean business, the Runway Red set pairs two of MECCA MAX’s cult-favourite essentials: the Pout Pop Matte Lipstick in ‘Personal Brand’ and the Pout Pencil in ‘Stylish’. Together, they deliver a high-impact crimson lip that’s equal parts timeless and powerful, with rich pigment, full coverage and serious staying power. Elevating the experience even further, the collectible gold lipstick case features the instantly recognisable Devil Wears Prada heel motif — a detail that makes this duo just as much a keepsake as it is a beauty staple.
Described as the meeting of two icons by MECCA-Maginations General Manager Alexandra Bokeyar, the collaboration celebrates fearless fashion, unapologetic confidence and statement colour at its finest. Whether you’re heading to a glamorous event or simply channelling off-duty editor energy, this duo promises a polished, runway-ready finish that never goes out of style.
The limited-edition Runway Red Pout Pencil and Pout Pop Lipstick Duo is priced at $30 AUD (valued at $39 AUD) and will be available exclusively at MECCA stores and online from today, April 28, 2026 at mecca.com.au.
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