Australian beauty powerhouse MECCA MAX is revving up for its third consecutive year at the FORMULA 1 QATAR AIRWAYS AUSTRALIAN GRAND PRIX 2026, delivering its most ambitious trackside activation yet. The Melbourne-born brand is expanding its signature ‘Beauty Pit Stop’ experience and introducing an exclusive limited-edition collection designed to keep pace with the high-octane energy of race weekend, March 5-8.
This year’s Beauty Pit Stop transforms into a fully-equipped trackside beauty garage in the Melbourne Junction precinct, offering complimentary express eye services using MECCA MAX’s high-performance Zoom franchise formulas. For the first time, fans can shop an extended range of MECCA MAX products on-site, alongside a curated selection of limited-edition gifts—all accessible to attendees with any ticket type.
Leading the lineup is the Ready Set Zoom! limited edition value set ($58 AUD, valued at $83), featuring the exclusive Zoom Zip Liner in ‘Motor Oil’—a striking purple-blue duo shimmer—plus bestselling eye essentials including Wink Ink Super Mascara, Zoom Liner in Graphite, and Zoom Shadow Stick in Pewter. The collection comes packaged in an exclusive co-branded Albert Park Circuit x MECCA MAX chrome cosmetic bag and exclusively available at MECCA stores and mecca.com.
The partnership celebrates Melbourne’s position as the F1 race with the highest female attendance globally—46% in 2025—and reinforces MECCA MAX’s commitment to supporting women in motorsport. “As a Victorian, female-founded brand, it’s incredibly special to show up for a community that has embraced us with such energy,” said MECCA-Maginations General Manager Alexandra Bokeyar, promising high-performance products and fast-paced artistry for fans both on and off the track.
Leave a Reply