THE DARK SHOWER: GLOW LAB INVITES AUSTRALIA TO EXPERIENCE A NEW WELLNESS RITUAL

In a world where 67% of Australians struggle to switch off even at home, beauty brand Glow Lab has identified an unexpected sanctuary: the shower. New research reveals that 30% of Australians say showering is their only alone time, prompting the brand to partner with clinical psychologist Dr. Rebecca Ray to develop “The Glow Lab Dark Shower” – a mindful ritual that transforms daily cleansing into a mental reset. The concept, which involves low-light showering to calm the nervous system, is already practiced by 30% of Australians who instinctively seek this sensory retreat.

“Switching off external stimulation like bright light helps the brain shift into a parasympathetic state: essentially, rest mode,” explains Dr. Ray. The dark shower creates a calming sensory experience that regulates emotions and supports mental wellbeing, addressing the needs of a nation where 55% feel overwhelmed weekly and 44% describe themselves as burnt out. Glow Lab’s premium body and hand care range has been specifically designed with gentle textures and luxury fragrances to enhance this naturally therapeutic moment without sensory overload.

The Glow Lab premium body and hand care collection features thoughtfully crafted formulations that prioritize sensory wellness alongside skin benefits. Each product in the range boasts luxurious textures and carefully selected fragrances designed to enhance the dark shower experience without overwhelming the senses. The collection focuses on creating that perfect balance of indulgence and mindfulness, transforming routine cleansing into a moment of intentional self-care that supports both mental and physical wellbeing.

Brand ambassador Jules Robinson, the Australian TV personality and entrepreneur, champions the campaign after discovering she was already practicing her own version of dark showering as a nightly reset ritual. “Glow Lab has helped me better understand how to find calm amongst my chaos,” she says. The brand’s Dark Shower Guide offers a five-step approach to transform this everyday routine into a powerful wellness practice, with products now available at Woolworths, Coles, and Chemist Warehouse across Australia.