MAY The Label encapsulates the beauty of flowers that flourish in the night with the Spring 14 collection ‘Midnight Bloom’.

Draping silks in the ‘Jasmine’ and ‘Tangled’ styles are combined with soft leather pieces to create effortless directional ensembles, while light knits and rayon are paired back with the ‘Photo Shorts’ to reference the essential sport luxe trend. Cotton is prominent throughout the collection, providing fresh and feminine designs for spring.

The exclusive pansy and mirror floral prints echo the inspiration of the range, with flowers when hit by the moonlight, releasing their colour into darkness. Delicate pastel hues of lilac, powder blue, mint and peach compliment monochromatic tones, while neon embellishments on the ‘Acme Sweater’ injects pops of colour.

Body-con twin sets and shapes with subtle sexy cut outs pay tribute to the female form, while the ‘Sophia Biker Jacket’ and ‘Watson Shorts’ reference hints of androgynous dressing. Feminine and floaty silhouettes provide the perfect combination of relaxed sophistication.

Since its 2009 inception, May has established itself as a fresh youthful and stylish addition to the Australian fashion landscape. Focusing on chic pieces for everyday, May maintains a minimalistic aesthetic that combines both classic silhouettes and modern accents. With contemporary, trend-driven concepts combined with easy fabrications and finishes, the collections offer complimentary palettes and prints that can be easily co-ordinated for season to season. From easy mini dresses to cool separates, the collections capture May’s penchant for minimalism and versatility.

‘Midnight Bloom’ offers a combination of must have silhouettes and on trend designs, catering to everyone’s personal style and keeping the MAY girl effortless and chic.

About The Author

Gemma Watts

Gemma Watts has worked in the fashion media industry since 2012, writing for and being headhunted by some of the country's leading fashion and beauty companies. With a Diploma of Professional Writing and Editing and a Bachelor of Communication (Journalism) under her belt, Gemma is able to combine her two greatest passions as Couturing's Fashion Editor- fashion and writing.

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