MAY The Label encapsulates the beauty of flowers that flourish in the night with the Spring 14 collection ‘Midnight Bloom’.
Draping silks in the ‘Jasmine’ and ‘Tangled’ styles are combined with soft leather pieces to create effortless directional ensembles, while light knits and rayon are paired back with the ‘Photo Shorts’ to reference the essential sport luxe trend. Cotton is prominent throughout the collection, providing fresh and feminine designs for spring.
The exclusive pansy and mirror floral prints echo the inspiration of the range, with flowers when hit by the moonlight, releasing their colour into darkness. Delicate pastel hues of lilac, powder blue, mint and peach compliment monochromatic tones, while neon embellishments on the ‘Acme Sweater’ injects pops of colour.
Body-con twin sets and shapes with subtle sexy cut outs pay tribute to the female form, while the ‘Sophia Biker Jacket’ and ‘Watson Shorts’ reference hints of androgynous dressing. Feminine and floaty silhouettes provide the perfect combination of relaxed sophistication.
‘Midnight Bloom’ offers a combination of must have silhouettes and on trend designs, catering to everyone’s personal style and keeping the MAY girl effortless and chic.