Melburnians, get ready to experience ice cream heaven with Magnum opening the Magnum Pleasure Store at Emporium Melbourne. The Pleasure Store is home to the ‘Make My Magnum’ where you can, in six steps, create your own bespoke Magnum by selecting everything from its chocolate coating, to an array of toppings. Melbourne Magnum fans will be spoilt for choice with a selection of exclusive and limited edition toppings, built by your very own personal, pleasure maker!


The ‘Make My Magnum’ process involves firstly choosing the base for your Magnum – Vanilla and Chocolate. From there you can select what chocolate coating suits your mood and taste – white, milk or dark Magnum chocolate. Then the fun really starts when you choose 3-4 toppings. From an array of roasted nuts (almond, hazelnut, pistachio, cashews) to fruits such as dried strawberry or diced pineapple to crushed ginger biscuits or pretzels, the decision of what to put on your Magnum is hard!


The third indulgent step is a drizzle of your favourite Magnum chocolate with a finishing touch of a chocolate disc marked with the Magnum ‘M’ logo.

Having already been a hit in Paris, Shanghai, Amsterdam and New York, 2013 saw the phenomenal launch of the Sydney Pleasure Store – where customers waited in line for hours. The fully self-contained Magnum Pleasure Store has been constructed in close proximity to other premium brand outlets in the Emporium Melbourne complex, designed and custom built to suit its local environment.

So fulfil your greatest sweet tooth desires with a visit to the Magnum Pleasure Store at Emporium Melbourne. The store will be open for ice cream and dessert lovers until 10 August, 2014.

Make your own Magnum, $8

Magnum Pleasure Store, 1st Level, 287 Lonsdale Street Melbourne VIC 3000

About The Author

Katherine Ng

Katherine is not your typical Beauty Editor. Finance consultant by day and beauty and fashion addict at all other times, Katherine spends her hard-earned money helping the Australian and international economy with her never ending pursuit of everything pretty. A keen traveller, Katherine still holds dear her Melbourne roots with an overflowing wardrobe filled with black clothes, shoes and handbags. Katherine also has a deep love of food and wine, and you can find those adventures on instagram at @thegreedykat Email: Twitter: @kath_couturing Instagram: @kath_ng

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