This year Country Road celebrates 40 years of modern style as Australia’s most loved lifestyle brand.
Since opening its doors in 1974 the brand has stayed true to the values from which it was created – quality pieces, essential fashion and natural materials.
To start the celebrations Country Road will launch its autumn campaign, featuring modern, relaxed, yet fashionable pieces the brand is renowned for. Set against the natural brilliance of the Yarra Valley, shot by Simon Lekias and starring international supermodels Julia Frauche (Isabel Marant, Balmain, Dolce & Gabbana, Fendi) and Lars Burmeister, the campaign focuses on the essence of the brand while showcasing the season’s newest looks. The campaign projects the fresh, assured and understated sophistication that resonates with so many Australians and is quintessentially Country Road.
Country Road will also launch a new brand identity. Built on a tonal palette of black, white and grey, the branding takes form in clean geometric lines and window pane check, influenced by a Scandinavian meets Japanese aesthetic. The simple and modern refresh will be seen in branding and the rollout of new concept stores.
Managing director Sophie Holt said the 40 year milestone signifies a celebration of all the brand stands for. “Country Road has always had a fashionable but relaxed outlook. We’re excited about the future and continued focus on delivering modern Australian style,” Holt said.
Country Road is set to unveil exciting collaborations, events, special activations, store concepts and product launches as part of its year-long celebrations.