With products that merge rich, natural ingredients with strong, scientific grounding, Antipodes Nature has created a winning combination that has found a cult following since its conception in 2006.
Antipodes was founded by New Zealander Elizabeth Barbalich and is driven out of Wellington, NZ, keeping business and production local. The brand’s name itself acknowledges that nature and science are two areas that are traditionally seen as being antithetical to one another; however, Antipodes gives these polar opposites a harmonious relationship by discovering and using all-natural, certified organic ingredients through scientific research. Scientific validation is the company’s first priority and it conducts blind study scientific investigations on its products’ effectiveness through an independent New Zealand-based laboratory.
Antipodes takes bioactive extracts from native plants and avoids synthetic preservatives, in the interests of both the consumer and the environment. Most of its products are certified organic, meaning that they are composed of 100% natural ingredients, of which 70-95% must be certified organic. A key component of each product is its fragrance, each having its own unique and exotic scent.
The products simply speak for themselves, with Antipodes’ most loyal customers naming themselves as “Antipodes Ambassadors” on social media networks. The Antipodes range now consists of 26 products (including five natural mineral foundations and six lipsticks), and packaging is fully recyclable and 100% biodegradable from sustainable forests.
Antipodes Nature is available at Myer, Priceline, David Jones, national pharmacies, Terry White, Malouf and independent retail stores in Australia. For more information visit www.antipodesnature.com