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Sunglass Hut’s latest campaign celebrates one of the most important people in each of our lives, our mums. The WOW MUM campaign stars gorgeous mother and daughter duo Jerry Hall and Sunglass Hut Ambassador Georgia May Jagger, in a dynamic and bold campaign, highlighting the special bond between mothers and their daughters.

Talking about working with her famous mum, Jagger said “I travel so much, that it’s nice to get the chance to spend quality time together in between jobs. And it’s always to be on-set for Sunglass Hut, we both have a good time trying on sunglasses and playing around with the new styles. [Mother’s Day] celebrates her but also our relationship with each other; she’s truly one-of-a-kind, has so much influence and presence in my life and I love any chance to tell her how I appreciate it.”

Mum Jerry Hall was also excited about the campaign saying “I can’t wait to see how the WOW MUM Mother’s Day campaign turns out. Working together always feels more meaningful and personal than solo shoots and Georgia has become such a wonderful model, I’m really proud to see how her career is taking off.”

The Executive Vice President of Sun & Luxury and Chief Marketing Officer at Luxottica, Fabio d’Angelantonio recognises how important Mother’s Day is. “Mother’s Day is so significant that most consumers feel added pressure to give the perfect gift. Sunglass Hut carries the best fashion accessory to give mum. No other place has the brands she loves in the most current and classic sunglass styles. WOW MUM shows the emotional connection between Georgia and Jerry and how much they truly alike, down to the sunglasses they wear.”

So, what better way to spoil and pamper your mum this Mother’s Day then with a pair of sunglasses from some of the hottest brands in eyewear. Stocking brands such as Celine, Prada, Ray-Ban and Miu Miu, there’s something for every taste and budget. Pick up a special something for your mum in-store and online now.

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About The Author

Lisa Teh

Lisa Teh is the Editor-in-chief of, one of Australia's top fashion, beauty and lifestyle resources. She has worked on campaigns with brands including David Jones, Myer, Mecca Cosmetica, Simone Perele, Lenovo and L'Oreal. She recently appeared in Couturing's exclusive Australian Fashion Week reality web series, The Frow, alongside top industry names including Toni Maticevski and Maybelline Creative Director Nigel Stanislaus.

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