No matter how old we are, I like to think there is a kid in all of us. The perfect place to test that theory is at Sugar Republic, a fully immersive colour experience supported by colour specialists Taubmans.
Taubmans were inspired to help bring Sugar Republic to life as they wanted to share their recent findings around how colour effects emotions from their study with Liminal VR, a team of psychologists and neuroscientists. Within the study, over 41% of participants voted Taubmans Seagull, a soft grey-green colour, the most relaxing. Closely followed by Taubmans Faded Lilac and Taubmans Padre Blue. Yellows, oranges and pinks were proved to be the most likely to make us feel excited, with Taubmans In The Pink coming in at the number one spot! When testing colours which create a tense emotion, Taubmans Blue Cascade received the most votes when analysed in a waiting room setting given that hospital scrubs are usually a blue tone.
To bring their Colour Emotion Study to life, Taubmans sponsored Sugar Republic to ensure the wall colours of each dessert inspired room projected feelings of excitement and tempted tastebuds with walls almost good enough to lick. It was important to get the colours right for the pop-up dessert museum to ensure that the fun, sweet and playful characteristics of Sugar Republic were captured. To achieve this, Taubmans dipped each and every wall in Taubmans New Endure colours such as Pink Chintz, Raspberry Rush, Rocket Launch, and Orange Embers.
So if you want to act like a kid for a day, or want to capture plenty of content for the gram, we definitely recommend a visit to Sugar Republic.
For tickets to the Melbourne pop-up (located on the 6th floor of Myer Melbourne), click here.
For tickets to the Sydney pop-up (located on the 6th floor of Myer Sydney), click here.
Images courtesy of ALP Photography
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