shu uemura is celebrating the 50th anniversary of its cleansing oil, the original beauty cleansing oil that was made by Mr Shu Uemura back in 1967. Many at the time didn’t understand the power of a cleansing oil, but this product revolutionised beauty and skincare. Since then the brand has continued the work established by the founder in pursuing new cleansing oil technology to remain at the forefront of this revolution in beauty and skincare with shu uemura cleansing oils enjoy overwhelming popularity worldwide, 1 bottle is sold every 7 seconds*


The cleansing oils are beloved for its convenience, efficacy and the amazing feeling it left after rinsing: soft, silky skin that felt conditioned and well balanced. They’re developed to provide the best balance of (1) ultimate cleansing performance and (2) luxurious comfort during application and (3) leaving a soft, smooth, moisturised and non-greasy after feel.


If you don’t know much about the brand or its cult cleansing oil, we’ve got a list of fun facts that provide a bit more insight into the shu uemura.

Did you know?

1. shu uemura’s first product was cleansing oil

After discovering cleansing oil in Hollywood in the 1950’s, Mr. Shu Uemura believed it to be the secret to beautiful skin. thus, cleansing oil became the first product.


2. shu uemura cleansing oils are beloved for their simple effectiveness

With greater fluidity than typical viscous milk or waxy cream, the cleansing oils easily spread over skin, lifting away makeup and sebum.


3.  With shu uemura cleansing oils, double cleansing is unnecessary

The moment oil droplets contact water, a milky oil-in-water emulsion is created, which can remove both oil- and water-soluble impurities in one-step*.


4. Different oil molecules target different types of makeups to wash off

When selecting oils, shu uemura considers the structure and characteristics of oil molecules for their affinity to makeup products such as long-lasting foundations, long-lasting lipsticks and waterproof mascara.


5. shu uemura cleansing oils are formulated to emulsify quickly

Quick emulsification ensures a non-greasy, non-oily feeling after rinsing. just make sure the oil has emulsified well and then rinse thoroughly with water.


6. shu uemura cleansing oil is good skincare

Soft, smooth and moisturizing, shu uemura cleansing oils are designed to balance skin condition without stripping away moisture.


7. shu uemura offers various cleansing oils for different skin types

There are currently six shu uemura cleansing oils with various textures and fragrances for different needs and conditions of skin.




shu uemura is available at David Jones and Sephora. Visit for more information

* data from shu uemura international global sales results in 2015

About The Author

Katherine Ng

Katherine is not your typical Beauty Editor. Finance consultant by day and beauty and fashion addict at all other times, Katherine spends her hard-earned money helping the Australian and international economy with her never ending pursuit of everything pretty. A keen traveller, Katherine still holds dear her Melbourne roots with an overflowing wardrobe filled with black clothes, shoes and handbags. Katherine also has a deep love of food and wine, and you can find those adventures on instagram at @thegreedykat Email: Twitter: @kath_couturing Instagram: @kath_ng

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