Unique and modern. These were the words that rang true at the launch of Shay & Blue, the new fragrance range from London.


The launch, held at ECQ Bar, overlooking the Harbour Bridge, featured the founder of Shay & Blue, Dom De Vetta sharing his experience with fragrances and the inspiration behind the the Brand.

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Dom’s career as a perfumer spans 28 years and worked much of his illustrious career creating fragrances at Chanel and Jo Malone London. He founded Shay & Blue in 2012 with the mission of making quality fragrances using traditional fragrance creation know-how. He acted on his strong desire to create the best of both worlds he had already been a part of – something classic yet modern. Dom shared that the name Shay & Blue was chosen because it combines his love for the colour blue (he’s enjoys painting) and ‘Shay’ honors his grandmother’s name. When asked about his inspiration or influence, interestingly, he described the Almond and Cucumber fragrance as hip and unusual, characteristics of his sister who he had in mind while creating it. And his personal favourite? Blood Orange, which he wears every day.

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Dom believes in doing something beautifully and well. He and has plans to release 1 or 2 new fragrances each year, also extending and expanding his candle range which he believes consumers enjoy. Handcrafted in London, the fragrance range features 7 beautiful and unique scents including Almond & Cucumber, Amber Rose and Suffolk Lavender. Shay & Blue also make a range of scented candles.

Shay & Blue is available at David Jones nationwide. For more information visit www.shayandblue.com.

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