Screen Shot 2013-07-10 at 12.25.01 PMSunshades Eyewear, in collaboration with sass & bide, is thrilled to announce the re-launch of the sass & bide optical collection.

With a focus on distinctive hardware, signature acetates and textural finishes, the 24 piece collection epitomises modern luxury that is synonymous with sass & bide. Strong silhouettes feature contemporary detailing and a distinct sass & bide twist permeating every frame. A neutral colour palette finds fever in striking red hues and high-shine metallics.

Standout styles include KARME; a classic, soft square frame featuring braided metal temples, KYNTHIA; a wayfarer fram faturing signature sass & bide embossed metal temples, and ZEPHYR; a sophisticated round shape with laser-cut metal detailing in contrast black on gold and tonal black on black.

Evolving from a cult favourite to an international design powerhouse, sass & bide has thrived from the eclectic spirit of its designers and their defined vision. The namesake label of Sarah-Jane Clarke and Heidi Middleton, sass & bide has received international recognition, critical plaudits and is regularly worn by celebrity clientele such as Kate Moss, Poppy Delevigne and Alison Mosshart. The label is currently stocked in over 20 countries and is available at sass & bide boutiques and Myer stores nationally.

The sass & bide optical collection is available from selected optometrists now.

About The Author

Gemma Watts

Gemma Watts has worked in the fashion media industry since 2012, writing for and being headhunted by some of the country's leading fashion and beauty companies. With a Diploma of Professional Writing and Editing and a Bachelor of Communication (Journalism) under her belt, Gemma is able to combine her two greatest passions as Couturing's Fashion Editor- fashion and writing.

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