Screen shot 2013-07-23 at 7.51.08 PM

Starring the ultimate Lover muse…She is a model icon. A talented musician. Her rare beauty has captivated the fashion industry.

Australian label Lover has continued their success in the global market, securing the stunning Karen Elson as the face of their latest campaign, Chorus. Shot in New York by famed photographer Lina Scheynius who always shoots on film using natural light, the campaign captures the statuesque Elson in and around a beautiful New York mansion.

With her fair skin and flame-coloured curls, Elson is the perfect muse for the whimsical Lover label. The collection features Lover’s trademark lace on a palette of pale blue, red and black. Hemlines are fun and flirty, balanced out by delicate high necklines. Silhouettes are fitted at the top and flare out, creating a playful feel.

The campaign was styled by Leith Clark, Editor of Lula Magazine. She lets Elson’s natural beauty shine through, pairing Lover’s stunning pieces with nothing more than minimal makeup and tousled waves.

Chorus will be available to buy through Lover’s online store or at selected stockists.

Screen shot 2013-07-23 at 7.52.13 PM

About The Author

Lisa Teh

Lisa Teh is the Editor-in-chief of, one of Australia's top fashion, beauty and lifestyle resources. She has worked on campaigns with brands including David Jones, Myer, Mecca Cosmetica, Simone Perele, Lenovo and L'Oreal. She recently appeared in Couturing's exclusive Australian Fashion Week reality web series, The Frow, alongside top industry names including Toni Maticevski and Maybelline Creative Director Nigel Stanislaus.

Leave a Reply

Your email address will not be published.