Get ready, Victoria. As the temperature rises across the state, Heineken is on a mission to cool everyone down with a refreshing campaign aimed at
challenging VIC consumers to reconsider their drink of choice this summer and make the most of the longer, warmer days and nights.


After taking Australia by storm since its launch with its combination of lower calories, lower carbs and great taste, Heineken® is celebrating the success of its premium mid-strength lager creation, Heineken 3, by opening up a beer tab for consumers to enjoy its award-winning easy-drinking option and really have it all this summer.

3 Great Taste of Summer Party_Watson's Bay Boutique Hotel_Photographer Daniele Massacci-Media-Web-6771

Heineken is encouraging drinkers to think about beer in a new light the next time they plan on ordering a drink at the bar or for their next house or office party. Heineken is challenging conventional beer wisdom to get Australians to embrace a premium drinking choice that will complement their lifestyle choices by not leaving them feeling heavy or bloated, while allowing them to stay open to wherever the day may go.


The opening of the special beer tab follows Heineken’s successful Australian-first experiment earlier this year where Heineken offered Australians their money back if they didn’t like the taste of Heineken 3 after they had bought it. The result was an overwhelming response in favour of the beer.


The product has graced the Instagram profiles of a number of familiar Australian TV stars, actors, actresses, DJs and models in recent weeks as it looks set to become one of the ‘coolest’ additions on the social scene this summer, whatever the occasion.


Beer fans can head to a number of venues across the state to take advantage and kick off the summer countdown in style. To find out how and where to claim your complimentary Heineken 3, go to For those who haven’t yet discovered what the fuss is about, Heineken is providing the perfect opportunity to give it a try.

3 Great Taste of Summer Party_Watson's Bay Boutique Hotel_Photographer Daniele Massacci-Media-Web-6749

To accompany its beer tab, Heineken has created the ultimate summer inspiration guide, giving consumers the opportunity to full advantage of the endless opportunities in summer.


The Long Lunch: If you’re planning on kicking off your weekend a little early with a Friday long lunch, make sure you get the most out of it by choosing an easy drinking mid-strength beer with lower carbs as the ideal accompaniment. This will help you avoid that dreaded bloated feeling while leaving you open to enjoy the rest of your day and weekend.


The Post-Gym/Post- Game Reward: Dragged yourself to the gym, worked up a sweat and wondering where your reward is? Don’t undo your hard work, try a beer that has lower calories (Heineken® 3 has only 87 calories) and lower carbs. The same goes for aspiring weekend sports stars – from volleyball to AFL, toast to your valiant efforts (whether victorious or otherwise) with the ideal post-game reward.


The First Date: There is plenty to worry about when romance is potentially on the cards, but make sure your drink choice isn’t one. A premium mid-strength beer will make sure you say all the right things and not leave you feeling all bloated.


Wedding Season: Had that moment when you realise you have a wedding to go to every weekend for the next two months? It’s a marathon, not a sprint. One way of getting through it – and keeping the buttons on your new wedding outfit intact – is enjoying a drink that has the full package – a mid-strength beer with lower carbs and lower calories and a delicious taste to round it off. Be the trailblazer and you’ll be the envy of the other wedding guests, who are looking for inspiration to get through wedding season in style, just like you.


Heineken 3 is available in number of bars and bottle shops around the state now. Ask for it at the bar and look out for the distinctive white Heineken label and package in store and make the switch.

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About The Author

Katherine Ng

Katherine is not your typical Beauty Editor. Finance consultant by day and beauty and fashion addict at all other times, Katherine spends her hard-earned money helping the Australian and international economy with her never ending pursuit of everything pretty. A keen traveller, Katherine still holds dear her Melbourne roots with an overflowing wardrobe filled with black clothes, shoes and handbags. Katherine also has a deep love of food and wine, and you can find those adventures on instagram at @thegreedykat Email: Twitter: @kath_couturing Instagram: @kath_ng

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