Dualism SS14 has a clear message: the Ginger & Smart woman is multilayered and spirited. This is the strength of her allure.

Ginger & Smart’s SS14 collection is inspired by the double exposure photography that captures multilayered images, strongly paralleling the multilayered Ginger & Smart woman that influences their designs.

Long, lean silhouettes move fluidly on the body, conveying a sense of strength and purpose. A modern sports luxe vibe which has become synonymous with Ginger & Smart, can be seen woven throughout the pieces, which is injected with bursts of femininity in the form of vibrant red, French lace dresses.

Inspired by the beauty of nature, Alexandra and Genevieve Smart have reworked bold, digital prints to give the illusion of double vision. Rich snake-skin, juxtaposed with delicate flowers and the beauty of an aqueous waterscape form the perfect backdrop for the collection. A vibrant quartz print speaks to the strength and fragility of the modern woman, adding a touch of grace to the strong designs.

Screen shot 2014-07-09 at 7.18.33 PM

The concept of double vision is further explored in the textures of the fabrics. Upon further inspection, what appears to be delicate lace, mirrors the rough disposition of crocodile skin. Jacquard is careful crafted from a hidden camouflage print, and overlayed with fine mesh and frayed edges, adding an engaging dimension to garments.

The concept of duality is carried on to the accessories line which features elements of rose gold, boldly inter-worked into tones of rich blues, neutrals and whites. The reptilian theme from the prints, flows wildly onto the covetable bags which feature rich, navy croc and neutral reptilian textures.

Rose-gold ear and neck cuffs and graphic sunglasses in complementing shades of rose pink, poppy red, navy and nude, round out what is another strong collection by the talented sisters behind Ginger & Smart.

Visit the Ginger & Smart website to shop the collection or find your nearest store.


About The Author

Lisa Teh

Lisa Teh is the Editor-in-chief of Couturing.com, one of Australia's top fashion, beauty and lifestyle resources. She has worked on campaigns with brands including David Jones, Myer, Mecca Cosmetica, Simone Perele, Lenovo and L'Oreal. She recently appeared in Couturing's exclusive Australian Fashion Week reality web series, The Frow, alongside top industry names including Toni Maticevski and Maybelline Creative Director Nigel Stanislaus.

Leave a Reply

Your email address will not be published.