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GINGER & SMART have finally opened their first boutique in Melbourne. Founded in 2002 by Sydney-based sisters Alexandra and Genevieve Smart, Melbournians can finally enjoy the classic cuts and original prints the brand is famous for.

The store is set in Hawksburn Village, joining the ranks of Willow, Bassike, Jac and Jack, Belinda, Carl Capp and Life with Bird.

‘Hawksburn has a fantastic mix of Australian Designers. It’s a vibrant retail precint and we are looking forward to being able to showcase the world of Ginger & Smart to your Melbourne customers.’

The store will display the essence of the brand to its discerning customers. The label recently shot Julia Nobel (fresh of the catwalk from YSL and Proenza Shouler) for their latest campaign, Between Somewhere and Nowhere. The collection is currently in store now. Items from the Ginger & Smart Spa collection and Home collection are available as well.

566 Malvern Road, Hawksburn


About The Author

Jade has a business degree from King's College London and a wardrobe scattered over Kuala Lumpur, London and Melbourne. Her current life goal is to live in one country for more than four months so she can finally 'have my entire wardrobe in one place'. Jade describes herself as a professional nomad with a penchant for asymmetrical hems, the 80s and post-modern literature.

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