Topshop have announced supermodel Gigi Hadid as the new face of the fashion powerhouse’s Autumn Winter 2015 campaign.
The model and social media starlet has cemented her status as one of this year’s ‘It’ girls. Her effortless, Californian style, together with her strong social media presence, makes her the perfect ambassador for the TOPSHOP brand. The campaign will feature in stores, advertising, online and social media, globally.
In her first campaign for TOPSHOP, Gigi models the Autumn Winter collection in a series of images shot in London by acclaimed photographer Tyrone Lebon and styled by TOPSHOP Creative Director, Kate Phelan. The campaign sees Gigi epitomise the ultimate Topshop girl, decked out in relaxed denim, oversized faux fur and a 90s inspired LBD, worked back with dewy skin and her signature tousled blonde tresses.
“Working with Gigi Hadid on this campaign continues to strengthen our international vision for the TOPSHOP brand,” says Topshop Chairman Sir Philip Green. “We are continually developing our footprint across all markets with ambitious plans both in the UK and internationally and I feel like Gigi is an ideal ambassador to underpin these efforts.”

About The Author

Gemma Watts

Gemma Watts has worked in the fashion media industry since 2012, writing for and being headhunted by some of the country's leading fashion and beauty companies. With a Diploma of Professional Writing and Editing and a Bachelor of Communication (Journalism) under her belt, Gemma is able to combine her two greatest passions as Couturing's Fashion Editor- fashion and writing.

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