For the first time, the brand will offer customers everything they love about Mecca Cosmetica, alongside everything the MECCA beauty junkie lusts after at Mecca Maxima.
“We are so delighted to unveil our new MECCA within Myer’s Melbourne flagship location,” says MECCA Founder Jo Horgan.
“We really wanted to offer Mecca’s entire brand line up in the one location, in an environment that was both glamorous and technologically advanced whilst also including new customer experience innovations to make it a truly unique shopping experience.”
In keeping with the MECCA aesthetic, the space, created by interior designers Meacham Nockles McQualter, will be modern, elegant, and easy
to navigate.
“We will have an elevated service offering that allows our customer to choose his or her own adventure; either through expert attention from our new Beauty Concierge service and dedicated Fragrance, Skin, and Colour Specialists — or via a convenient, self-navigated journey which enables the customer to experience our interactive glam stations and learn from our digital makeup tutorials,” adds Horgan.
The newly refurbished, 270 square metre MECCA in Myer Melbourne will allow customers to shop from over 80 of the world’s most-wanted beauty brands, including MECCA exclusives such as NARS, Too Faced, bareMinerals, Smashbox, Urban Decay, Hourglass, Stila, Eve Lom, Dr Dennis Gross Skincare, Le Labo, Diptyque, Byredo and Frederic Malle.
The MECCA beauty concierge will be a dedicated in-store destination where customers can source information about their Beauty Loop status, product availability, pricing, services and bookings. A central hub within the space, a communal beauty play station will also provide customers with an in-store destination where they can play and trial product by themselves or together with friends.
Don’t fret though if you’re in Sydney, a new-look MECCA will launch at Myer Sydney late next mon
Mecca at Myer Melbourne City, Bourke Street Melbourne
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