In their quest to bake the world a sweeter place, Ferguson Plarre is creating cupcakes that count. With $1 from every Pupcake sold throughout August to be donated to RSPCA Victoria, Cupcake Day is getting that bit tastier, and everyone can get in on the fun. For the third year in a row, Ferguson Plarre is supporting RSPCA Victoria as the major sponsor or its annual Cupcake Day fundraiser. At bakehouses throughout the state, customers will be able to enjoy a delicious cupcake decorated like their favourite pups.

In 2021, Ferguson Plarre raised $18,863 and this year it is looking to increase this donation, with the goal of raising $25,000. Ferguson Plarre Director and Chief Executive Officer Steve Plarre said the company is excited to be supporting RSPCA Victoria once again.
“As the proud owner of two cats and two dogs, I’m delighted that Ferguson Plarre continues to support the RSPCA’s annual Cupcake Day,” Steve said. “To know that every Pupcake sold during August will help improve the lives of all creatures great and small is wonderful feeling and we know it’s a cause that resonates with our customers.”


Animal lovers are encouraged to join the fight against animal cruelty by picking up some Pupcakes and hosting their own event to raise funds for the cause.

RSPCA Victoria CEO, Dr Liz Walker, highlights the importance of support from the local community in the ongoing fight against animal cruelty. “90% of our work is funded by the community. Cupcake Day proceeds are vital for helping us care for our shelter animals, investigate reports of cruelty and fund community education and outreach programs to improve animal welfare,” says Dr Walker.


Each contribution counts, so customers are encouraged to head to their local Ferguson Plarre and indulge in some Pupcakes throughout August.

For more information about Ferguson Plarre visit To register to take part in RSPCA Cupcake Day visit

About The Author

Katherine Ng

Katherine is not your typical Beauty Editor. Finance consultant by day and beauty and fashion addict at all other times, Katherine spends her hard-earned money helping the Australian and international economy with her never ending pursuit of everything pretty. A keen traveller, Katherine still holds dear her Melbourne roots with an overflowing wardrobe filled with black clothes, shoes and handbags. Katherine also has a deep love of food and wine, and you can find those adventures on instagram at @thegreedykat Email: Twitter: @kath_couturing Instagram: @kath_ng

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