There’s just something about Erin Wasson.


Something that really draws you in upon first glance, makes you want to know her, want to be her. Whether it’s that lion mane of hair, her sharp cat eyes, her legs for days or her nonchalant charm, her spark is there. She’s the girl known for doing her own thing but labels like Zadig and Voltaire, One Teaspoon and now Esprit have brought her into the limelight.

Wasson has just teamed up fashion label EDC for their Autumn/Winter 2013 Campaign. EDC is Esprit’s young sister label, embodying a young at heart, fun, modern lifestyle. For the girl next door with a bit of a twist!

For someone who sticks to her own signature styles, doesn’t follow seasonal trends and has a skate ramp in her own backyard; it’s safe to say she was a perfect match to be the face of EDC. We’ve always loved Wasson’s quirky rebellious charm but now EDC introduces us to her other side; relaxed, casual, and effortlessly stylish.

Sneak peek some of the campaign images here and keep your eyes out for more soon. We can’t wait!

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