Sulwhasoo, Korea’s leading luxury beauty brand, is launching into Australia and New Zealand in all 21 Sephora stores and online this Tuesday 17 March.

The brand is well known overseas as a beauty brand that pioneers the balance between cutting edge technology with time-tested holistic skin wellness drawn from Korean medicine, combining precious ingredients with modern delivery systems. Sulwhasoo began its journey with inspiration from thousands of years of ancient Asian wisdom on balanced beauty, reinterpreting tradition through the most advanced science in order to maximise the purity and efficacy of ingredients. Drawn from well-known Korean ancient philosophy, Sulwhasoo looks deeply into the changes women experience every
seven years of life, seeking complete skincare solutions to help reveal a natural and healthy beauty throughout their lifetimes, and fusing them with the power of modern skin science to create exceptional anti-ageing skincare products that promote harmony and balance of the skin.

Sulwhasoo’s highly coveted, best selling product, Sulwhasoo First Care Activating Serum currently sells 1 product every 10 seconds in Korea. An icon for over 20 years, it is a quintessential first-step in any skincare routine, designed to activate and boost the radiance of your skin whilst increasing absorption, usage and the results of subsequent skincare products, powered by Jaum Balancing Complex, comprised of Lotus, Rehmannia, Peony, Solomon’s Seal & White Lily.

Sulwhasoo is the first beauty brand to transform the legendary Korean Ginseng into a skincare application and has been cultivating the highest quality of precious Korean Ginseng for over 50 years through research and technology to uncover Ginseng’s potent skincare benefits.

Sephora Australia and New Zealand will launch Sulwhasoo First Care, Essential, Concentrated Ginseng, Bloomstay, Cleansing and Mask ranges into their 21 doors across Australia and online at &

About The Author

Katherine Ng

Katherine is not your typical Beauty Editor. Finance consultant by day and beauty and fashion addict at all other times, Katherine spends her hard-earned money helping the Australian and international economy with her never ending pursuit of everything pretty. A keen traveller, Katherine still holds dear her Melbourne roots with an overflowing wardrobe filled with black clothes, shoes and handbags. Katherine also has a deep love of food and wine, and you can find those adventures on instagram at @thegreedykat Email: Twitter: @kath_couturing Instagram: @kath_ng

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