David Jones has announced an exciting partnership with visionary global beauty concept Sephora, marking a dynamic new beauty experience for Australian customers. The Sephora concept promises to complement David Jones’ existing premium beauty assortment with an outstanding list of new and exclusive brands. Alongside the product offering, the in-store experience will enhance modern consumer shopping habits with the
use of interactive technologies and the ability to test and play. David Jones Chief Executive Officer, David Thomas said, “Our partnership with Sephora will deliver an exciting and experiential new beauty offering for customers. Sephora is a highly regarded beauty innovator with an assortment of stand-out products that will complement and extend our existing offering to customers. We are focused on continually evolving our beauty offering to ensure we provide an unrivalled range of the very latest beauty innovations, brands and products from around the globe, along with expert service and specialised advice that David Jones is renowned for.”

Of the partnership, Sephora Australia Country Manager, Libby Amelia said, “Sephora is a revolutionary name in beauty around the world, and we are excited to continue our expansion and expression of the brand here in Australia. To be able to bring SEPHORA COLLECTION, alongside a carefully curated list of exclusive brands like FENTY BEAUTY, Fresh, Givenchy, IT Cosmetics and Marc Jacobs Beauty to a premium department store like David Jones is such an exciting opportunity. The partnership will allow us to increase our presence and reach in Australia to the discerning and loyal David Jones customer base, bringing them the unique Sephora experience they may not have experienced yet.”

The exclusive partnership will see the first Sephora location open this spring in David Jones’ Melbourne Bourke Street flagship store.



Benefit Cosmetics has released it’s latest must-have for your brow collection. Brow contour pro is a 4-in-1 brow defining and highlighting pencil with everything you need for clean, shaped brows with definition & dimension. It includes 2 shades to fill in brows, an edge definer to sharpen brow shape and an arch highlighter to accentuate brow arch. It’s everything you need to become a Brow Contour PRO! 24-hour longwearing and waterproof, the new Brow Contour is available in 5 shades to cover a wide range of skin tones.

Available now ($55) at Myer and Sephora



innisfree has announced the opening of its second store in Australia in Westfield Doncaster, Victoria on Friday, 5 October 2018.
innisfree has experienced phenomenal growth over the past 18 years with over 1,700 stores in 13 countries. The brand continues to discover new ways to tap into the wonders of Jeju Island’s rare natural reserves to offer skincare solutions for every concern.

Since opening innisfree’s first Australian store in Melbourne Central in June, the brand has seen significant growth.  innisfree will open their second store with over 600 products across skincare, make-up, body care, hair care and home fragrances – to offer head-to-toe beauty in Westfield Doncaster. The store will offer customers unique ways to customise their shopping experience and products will range from $2.00 to $63.00.

Customers will be invited to discover some of innisfree’s most-loved products around the world, including the Green Tea Seed Serum, Jeju Orchid Enriched Cream, Super Volcanic Clay Mousse Mask and My Real Squeeze Masks.

During the opening on 5th October, innisfree will offer exclusive gifts and eco-tote bags, along with additional giveaways distributed throughout the opening day. The first 800 people with $50+ in-store purchase will receive limited edition Eco-Tote Bag and 3-Pc Most Loved Kit.

By signing up for My innisfree Rewards loyalty program, customers will receive points and additional perks such as a My Real Squeeze Mask with student ID card or free samples with their purchase.

innisfree Westfield Doncaster
Shop G0108
Westfield Doncaster
619 Doncaster Rd & Williamsons Rd
Doncaster VIC 3108



About The Author

Katherine Ng

Katherine is not your typical Beauty Editor. Finance consultant by day and beauty and fashion addict at all other times, Katherine spends her hard-earned money helping the Australian and international economy with her never ending pursuit of everything pretty. A keen traveller, Katherine still holds dear her Melbourne roots with an overflowing wardrobe filled with black clothes, shoes and handbags. Katherine also has a deep love of food and wine, and you can find those adventures on instagram at @thegreedykat Email: kath@couturing.com Twitter: @kath_couturing Instagram: @kath_ng

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